Korean Studies has become popular in the world in countries which have realized its influence in the modern world. South Korea, especially in the areas of science and technology, is gradually increasing its influence in shaping the modern world. The country is becoming an economic giant and is growing to be a strong partner of Kenya and East Africa at large. At the same time, the number of Korean tourists visiting Kenya and East Africa at large is increasing.
These facts, as well as the potential for opening career options for our students in a variety of professional fields, ranging from academics to managerial positions in international organizations, provide the background to a B.A. programme in Korean Studies that rests on four pillars, namely:Practical skills of the Korean language and its writing system the culture, literature, history, politics, economy, philosophy and religions of Korea intercultural experiences and exchange between Korea and Kenya as well as other global partners, communication and research skills that are of scholarly and professional relevance.
These four components of the programme reflect developments that studies in language, communication, culture, literature, history, politics, economy, philosophy and religions have undergone internationally in the last decades, with regard to theoretical issues, research concepts and the structure and methods of university teaching.
The Korean Studies programme is a valuable resource base for experts in tourism, international administration, culture or media management; language and cultural institutions in Korea and Kenya; intercultural communication in companies and institutions in addition to acquisition, product management and human resource development.